Question 1

How long does SEO take to work?

Accepted Answer

Expect early movement on technical fixes and long-tail terms within 1–3 months, with meaningful ranking and traffic gains typically building over 4–6 months and compounding from there. SEO is a durable asset that keeps paying back, not an overnight switch — anyone promising page one in a week is selling smoke.

Question 2

How do I get my business to show up in AI search and AI Overviews?

Accepted Answer

AI engines like Google's AI Overviews, ChatGPT and Perplexity cite clear, well-structured, authoritative sources rather than simply ranking pages. The wins are lead-with-the-answer content, FAQ and structured data (schema), genuine expertise and author credentials, and real mentions on sites like LinkedIn and Reddit. It's the same foundation as strong SEO, tuned for how AI reads.

Question 3

How much does SEO cost per month in the UK?

Accepted Answer

Most UK SMEs invest a few hundred to a couple of thousand pounds a month depending on how competitive their market is and how fast they want to move. We're transparent about where the budget goes and tie it to measurable outcomes rather than vanity metrics.

Question 4

What's the difference between SEO and paid ads (PPC)?

Accepted Answer

PPC buys visibility instantly but stops the moment you stop paying; SEO builds visibility that keeps working after the work is done. The two complement each other — paid ads capture demand today while SEO compounds into a lasting, lower-cost channel. We can run both and balance them to your goals.

SEO & Growth Marketing

Ranking in the AI-search era